Athleta doesn't discount its entire site very often, which is why shoppers may want to pay attention to its Friends & Family sale happening now. From wrinkle-resistant travel essentials to cozy ...

Modern wardrobes need to accomplish more than ever before. Whether heading to a morning wellness class, logging into meetings, traveling for the weekend or running everyday errands, women are looking ...

Bay Area-born organizations partner to celebrate the culture, community, and self-expression fueling the rise of women's sports To mark the milestone, Athleta will feature a limited-time Off-Court ...

While performance, progress, and power have often been framed through a male lens, a new campaign from Gap Inc.’s Athleta casts strong women to lead its comeback as it rebuilds after six straight ...

Gap Inc. in recent years has turned around its namesake brand through more culturally relevant marketing, delivering 10 consecutive quarters of comparable sales growth and shoring up appeal with young ...

I’ve been covering lifestyle content for over seven years. These are the best offers from the Athleta Semi-Annual Sale happening this week. If you’ve been eyeing a particular item or need to refresh ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Athleta has become a staple in my wardrobe because its pieces ...

Athleta's expected recovery has been pushed out for three straight years, as an attempt to widen its appeal ended up 'appealing to no one in particular' Gap acquired Athleta in 2008. Price-conscious ...

Monday - Friday, 6:00 - 7:00 PM ET Gap CEO Richard Dickson said Athleta’s turnaround is taking longer than expected, calling 2026 a “rebuild year." Despite the slower recovery, he said Athleta remains ...

Everyone wants to feel cool and comfortable while running errands, dining alfresco and doing anything outdoors. But in the spring? There’s a whole other layer of complication. The tricky weather can ...

Gap’s GAP-3.32%decrease; down pointing triangle latest results were dented by more struggles at its Athleta brand, which posted another quarter of lower sales. Chief Executive Richard Dickson said ...