Cadbury’s ‘Secret Santa’ has been crowned 2025’s most effective Christmas ad, according to new Kantar research, demonstrating the power of repeat creative. Kantar’s consumer testing found five of the ...

The ad we patiently wait for every year is back, and the star of the show isn't an animal, monster, or furry creature this time, but a £799 record player we reckon will be on everyone's wish list.

Great. We'll go ahead and kick things off. For those who don't know me, my name is Daniel Osley, I'm an analyst at Wells Fargo. I have the pleasure of welcoming Sean Reilly for our next fireside, ...

In a crowded festive season where every major retailer is vying for top spot when it comes to the best Christmas advert, one supermarket has come out on top as the fan favourite. Its campaign, fronted ...

Earlier this month, the comedian and Celebrity Traitors contestant was revealed to be the star of Waitrose’s latest festive advert, playing a man who is trying to date again after a break-up and winds ...