According to Holt Renfrew's fashion director.

For a fabric that has never truly gone out of style, denim continues to find new ways to mirror how we live now. In 2026, jeans are less about chasing novelty and more about refining what already ...

Forbes contributors publish independent expert analyses and insights. Brad Moon covers audio gear, Apple products and consumer tech. Apple sells a lot of iPads. And because buyers like to protect that ...

As part of Apple's goal to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030, the company today announced it is expanding its clean energy ...

Bubly is leaning into nostalgia for the 2000s to hype the return of its seasonal apple flavor. The PepsiCo flavored sparkling water brand teamed up with Nelly’s Apple Bottom Jeans on a co-branded ...

PepsiCo sparkling water brand Bubly has teamed with fashion brand Apple Bottoms to promote the limited-time return of its apple flavor, per details shared with Marketing Dive. The “Apple Bubly Jeans” ...

Nelly tells PEOPLE about how "Low" helped carry the legacy of Apple Bottoms as his denim brand teams up with Bubly sparkling water Jack Irvin has over five years of experience working in digital ...

Nelly's Apple Bottoms brand may have gone dormant for more than a decade, but its legacy carried on — thanks in part to the lyrics of Flo Rida and T-Pain's hit song "Low." The "Hot in Herre" rapper's ...

Ashanti joined forces with Nelly’s Apple Bottoms brand after quietly marrying the rapper and welcoming their first child in July 2024. Ashanti is stepping into the fashion spotlight alongside her ...

The Y2K jeans brand is back with a collaboration with the sparkling water brandfor a new pair of jeans with green-stitched detailing, paying tribute to the connection of each brand. ByNadja Sayej, ...

Y2K’s apple bottom jeans are getting a bubbly remix. Sparkling water brand Bubly has teamed up with Apple Bottoms by Nelly for the limited-time return of apple flavor with the launch of the “Apple ...