In the world of investing, the pursuit of alpha—the risk-adjusted excess return on an investment relative to a benchmark index—has long been the holy grail for financial advisors and portfolio ...

LA-based Sharleen Ernster is a mother of two daughters, aged 14 and 16. Some years ago, Ernster says, she hadn’t heard of Brandy Melville. But today, her Gen Alpha daughter influences “probably 50%” ...

In 1970, a young biologist named David Mech published what could be the most consequential book on wolves ever written. At the time, "The Wolf: The Ecology and Behavior of an Endangered Species" was ...

Need a fast pass to Gen Alpha slang? No cap, this will help you keep up. So I called on a true expert: Arieh Smith, the linguistics-loving YouTuber whose viral video of a speech delivered almost ...

WASHINGTON — Firefly Aerospace says it will upgrade its Alpha launch vehicle, making changes intended to improve the reliability of a rocket that has experienced several failures. The company ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

This holiday season, Gen Alpha (roughly ages 7 to 14) is emerging as an influential — and lucrative — consumer group with shopping behaviors that look nothing like those of those of previous ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

There has been no shortage of challenges facing the New York metro's real estate market, but usually whenever NYC is counted out, it presents a huge buying opportunity. Two of the most influential ...

A long‑running HyperX favourite evolves with huge battery life, clean sound, and seamless dual wireless—though the pricey base station isn't for everyone. PC Gamer's got your back Our experienced team ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...