Apple Inc. gave a reassuring revenue forecast for the current quarter, helping boost shares of the world’s most valuable company after its holiday results showed jarring declines for China and the iPhone.
Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and China sales.
Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s specifications may come back to haunt Tim Cook and his team.
Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to Mark Gurman, Apple is set to launch a revamped AirTag device in 2025. It'll supposedly have better range, more precise tracking, and a new battery.
Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.
Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.
Apple's beta AI tech is now activated automatically in iOS 18.3. Here's how to disable specific features or the whole thing.
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Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.
Apple's fourth quarter is typically its biggest due to holiday shopping and this year's results are being closely watched by investors since they include the first full quarter of sales for its latest iPhone lineup.