Earlier this week, YouTube’s Twitter account tweeted an “it’s okay to press pause” message that was pretty much immediately misinterpreted. Rather than taking it as an invitation to unplug and unwind, ...

Google is set to begin automatically linking YouTube channels with Google Ads accounts when its systems detect what it calls a “high-confidence connection” between the two. The move is aimed at ...

Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer ...