If you watch YouTube videos primarily on your TV, you may soon come across 30-second ads you won't be able to skip, just like commercials on traditional TV channels. The video platform has announced ...

With its new unskippable ad feature, YouTube might end up killing ad blockers once and for all. Currently, the video platform is experimenting with server-side ad injection, which means the ads would ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

In the realm of streaming content, YouTube remains a force to be reckoned with. The latest news from the Brandcast 2023 event reveals that YouTube has achieved an astonishing feat by garnering 150 ...

YouTube is poised to offer advertisers an option that sounds awfully like the traditional linear broadcast and cable TV advertising experience: unskippable 30-second ads. That option — along with the ...

YouTube’s biggest ad innovation for 2023? It might be borrowing a well-worn page from old-fashioned linear TV. At the YouTube Brandcast upfront event Wednesday in New York, execs announced the ...

The biggest applause line during YouTube’s “upfront” event on Wednesday in New York wasn’t for a hot new show or a popular YouTube creator. Instead, the cheers were for something YouTube advertisers ...

As broadcasters do their annual upfront presentations, showing what they have planned for the next year, YouTube is also doing its own presentation. One of the announcements may be telling you to just ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads, but ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...