UFC announced Thursday that IBM will be its first-ever global AI partner, teaming up to develop a new way for fans all over ...

IBM (NYSE: IBM) and UFC®️, the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), ...

IBM (IBM) and UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (TKO), announced an innovative new partnership that will combine the power of IBM’s AI and data ...

Call it the unlikeliest of couples. IBM, one of earliest -- if not the first -- buyer of sports sponsorships from the tech (then called computer) category, has signed a global sponsorship deal with ...

Through a tie-up unveiled today, IBM becomes UFC's global AI partner - the first time the MMA promotion has put a brand into ...

The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a ...

IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

No. 15 ranked American Neil Magny will square off against Brazilian Carlos Prates in the main event at UFC Fight Night: Magny vs. Prates on Saturday night. The main UFC Vegas 100 fight card from ...

Two more fighters have been released from the UFC. Per UFC Roster Watch on X, ranked heavyweight contender Alexandr Romanov (18-3) and former featherweight champion Germaine de Randamie (10-5 ...