News

Ads of the Week: Wyndham unifies, Oura reframes aging, and UNICEF plays big
From sharp humor in wellness to culture-driven sports collabs and bold calls for real allyship, this week’s best ads ...
10 Questions on Advertising... with Craft Media co-founder Jenny Jones
For Jenny Jones, success in advertising comes down to three things: Pooh Bear-level wisdom, just enough naivety to be ...
Stella Artois US boss on how brand found its cultural voice with Damon and Affleck
The beer brand scooped a Gold at The Drum Awards for Marketing (Americas) 2025 for its Super Bowl spot with Matt Damon and David Beckham. The Drum caught up with head of Stella Artois US Kevin Bell ...
How The Drum Recommends is changing the way brands find agencies
Born from client ratings, peer reviews and global creative rankings, The Drum Recommends is building a more transparent, data-led way to match brands and agencies.
How Crayola’s ‘Campaign for Creativity’ turned childhood doodles into gold-standard marketing
The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The ...
Hershey’s marketing chief Mohnshine on meeting consumer demands, media and that Mars move
As guests arrived at the glittering Edison Ballroom on New York’s Times Square for The Drum Awards for Marketing (Americas) 2025, we caught up with the marketing boss of one of the USA’s most loved ...
10 marketing trends from The Drum Awards for Marketing (Americas)
From AI-infused campaigns to purpose-driven creativity, this year’s Gold winners at The Drum Awards for Marketing (Americas) 2025 reveal a marketing industry evolving fast – culturally, ...