Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior ...

Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, ...

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights ...

US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint ...

The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World ...

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the ...

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven ...

Sportradar’s Synergy Sports’ solution is becoming an indispensable tool for basketball coaches worldwide, from the top-tier ...