Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Education-led marketing provides clarity and builds trust, helping B2B buyers overcome complexity and make informed purchase ...

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...

The adtech industry is shifting as publishers demand transparent, performance-driven SSP partnerships focused on revenue ...

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...

Artificial Intelligence - Has the rise of AI tools coincided with changes in employment levels in the United States?

Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research from GrowthLoop and Ascend2. The report was based on data ...

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 ...

Devising a digital marketing content strategy for their products with lifespans that stretch into multiple years can be difficult for brands. They know they need to keep their customers engaged, but ...

Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. The report was based on data from a survey of 1,597 ...

Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a ...

Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics? Hah! That seems laughable now, as ...