Branding - People in the US say the top things that matter to them when considering a brand's reputation are that it provide ...

Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share ...

Explore how marketers are using AI to drive efficiency while maintaining the human creativity and emotional insight needed for authentic, impactful campaigns.

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

"I never considered a difference of opinion in politics, in religion, in philosophy, as cause for withdrawing from a friend." —Thomas Jefferson The other day, a friend of mine put her job and ...

If you're keeping an eye on digital marketing trends, it's no secret that video has become a more and more significant piece of the content marketing mix. By the year 2020 video will account for 82% ...

Ever get excited about an idea, but when you start searching online for further information you're taken to mountains of boring, insufficient, copycat content? Why is that? Clearly, a documented ...

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...