As ad platforms turn into black boxes, signal optimization offers a way to predict downstream value early and improve CAC and ...

While there are still three months left until Business of Apps London, here is something to get excited about early. Ben ...

Since the emergence of the App Store in the late 2000s, there have been millions of apps published on both the Apple App ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

For much of the last decade, app growth has been driven by signals marketers could easily see: clicks, installs, sessions, and conversions. But beneath the surface, a far richer layer of data has ...

Tomás works as a Global Supply and Partnerships Lead at Kayzen. He has been in the adtech industry for over six years, the last four at Kayzen, focusing on managing supply partnerships as well as ...

That’s a wrap for BOA Berlin 2025 It was our biggest Berlin event yet. The app economy came together for a full day of insight, strategy and networking that set the pace for the year ahead. Register ...

For many app teams, ads are treated as a necessary tradeoff — something you accept in exchange for revenue. But ad quality isn’t just an ad ops issue. It directly shapes user experience, retention, ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...