Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this ...

While sugar reduction remains a priority, dairy and dairy-alternative brands must also balance functional benefits, label ...

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal ...

Orphan Barrel announced the launch of a new liquid within its collection: Fanged Pursuit Kentucky Straight Bourbon Aged 17 ...

BODYARMOR Sports Drink announced an official rebirth of the sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone ...

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through ...

The growth in U.S. exports in 2024 was driven by a 39% increase in exports to the European Union (EU), which has zero tariffs ...

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash ...

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional ...

Gatorade announced the release of its newest products: Gatorade Flavor Mashups.