Media Literacy Ireland (MLI) was named by the Institute of Advertising Practitioners in Ireland (IAPI) as the client for this year’s Young Lions competition. A group of emerging advertising creatives ...
Trust is the new currency for media in a world of fake news and information overload, Mediahuis fellow of journalism and society Peter Vandermeersch said. Speaking at an agency event entitled ‘Trust ...
While artificial intelligence (AI) imposes radical changes on the world of marketing, the fundamentals of advertising endure, David Wheldon, president emeritus of the World Federation of Advertisers ...
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