Researchers conducted an experiment with 1,026 engineers in which participants evaluated a Python code snippet that was ...

For some companies, imitating the right rivals at the right time can be more effective—and lucrative—than attempting to chart an entirely new course. Sign up for HBR Executive Agenda - for insights ...

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their ...

Harvard Business School’s legendary case studies, distilled into podcast form.

Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building ...