With a target price under $20,000 (after incentives) the Slate Truck is bare bones transportation that could serve a huge segment of the auto market.

Slate Auto, an electric vehicle startup backed by Amazon CEO Jeff Bezos, unveiled its inaugural truck the company says starts at a price of $20,000 for the most bare-bones version, a lower price than competitors including Elon Musk’s Tesla vehicles.

Can't afford a Cybertruck? Simply don't want one? Well, Jeff Bezos is here to help, kind of. Slate Auto, a company backed by the Amazon founder, last week formally debuted its upcoming EV truck, estimated to have a base price of less than $20,