When it comes to Black Friday, Amazon is taking center stage. The retail giant just announced its official Black Friday sale ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

Danny Lawhorn Jr., who once coached in the Bria Holmes Elite Girls Basketball Program, was to be sentenced Thursday for ...

If you also want a simple white sneaker with no excessive embroidery and design, Nike’s Air Force 1 is your best bet. It has ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...

We've rounded up the best Black Friday and Cyber Monday fitness and wellness deals, including exercise equipment, workout ...