Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel delivered customers to their Web site and how ...

Online marketing has changed a lot from what it was at the time of its inception. Link building is no longer the ultimate way to promote a business. Search engines, along with social media channels, ...

Today’s business environment is full of scrappy entrepreneurs and large, established corporations battling it out for market share. Increasing globalization, the rise of disruptive technologies and ...

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask. Rather than trying to define Web 3.0, I tend to think of it more as a term to describe to where the ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 30 min ago By Joan Smith - 2 hours 47 min ago By Ad Age and Creativity Staff - 3 hours 15 min ago By Erika Wheless - 3 hours ...

Our goal is to empower hotels with actionable insights—not just sell them another marketing package”— Ed Kooi, Digital ...

This was the year of virtual. Without skipping a beat, we moved our lives online. Thinking back, we have to shake our heads at how completely seamless it was. Classes, support groups, fundraisers and ...

Blogging can be a tough commitment, but it remains an important part of a content marketing program. In a time of minimalism, I remind people that search engines need content to go to work, and good ...

If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network. If you're new to ...