Sometimes, a product has more marketing than it does moxie. Vodka is one product that varies wildly from brand to brand. Some ...

Two chilled martini glasses sit on a wooden surface with an olive garnish - Gmvozd/Getty Images Television has often impacted the cocktails we know and enjoy. From the iconic shots of ...

The Challenger 50 Fmcg 2025 – compiled by challenger brand media agency MNC using data from Tracksuit, NIQ and Beauhurst – ...

Smirnoff Red tops spirits sales as vodka shows strongest value gains in UK pubs and bars across the spirits category.

Vodka is one of those spirits that might seem uninteresting at first glance, with some even dismissing it as harsh or tasteless. But the truth is, a good vodka can be refined and smooth, with ...

Vodka is an interesting spirit to say the least. It’s not flavorless… but it is often marketed that way. And while we agree that the filtration process is designed to remove many flavors and aromas in ...

Black women have been curating the party vibes since the beginning of time. Unsurprisingly, they’re also the masterminds behind various products in the wine and spirit industry, including vodka.

What to do if you want alcohol but just can't stand alcohol? Whip up a vodka martini, of course. Unless you reach for the kind of bottom-shelf stuff that hits you with notes of rubbing alcohol right ...

In this article, we are going to discuss the 20 most expensive vodkas in the world. If you’re also curious about which wines have fetched the highest price tags in the international market, here are ...