Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing.

Hassabis said AI assistants should be "technology that works for you as the individual" and questioned how advertising fits that model. He distinguished Gemini from search, where Google already shows ...

The Atlantic has filed suit against Google — accusing the tech giant of monopolizing the digital advertising market in a legal battle that pits a Silicon Valley colossus against one of the oldest ...

Google has announced it is introducing personalized advertising for retailers to target shoppers purchasing items through AI Mode. The advertising pilot, called “direct offers”, will enable ...

MOUNTAIN VIEW — Google purchased a Mountain View building near two of its iconic office hubs in a deal that gives the company ownership of a building it was already occupying. Google paid $32.8 ...

You want to know which clicks actually lead to sales, but conversion data can be messy, incomplete, or misleading. Shoppers might browse on one device and buy on another, or part of the journey might ...

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

We now know what Google's ongoing tests for AI Mode ads look like. An SEO consultant named Brodie Clark spotted the company inserting ads into query results from its AI Mode. These ads show up in the ...

Google this week shared a new ad in its ongoing anti-Apple "BestPhonesForever" series, this time leaning into the launch of the new Wicked: For Good movie that's out in theaters. The spot features an ...