Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

The year 2025 will be remembered for the ascendance of young Chinese innovators to the forefront of the AI world. It began ...

The amended borrowing regulations restrict use of ECB funds for specified sectors including real estate and securities trading. A revised ECB framework with updated definitions, limits, and reporting ...

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Google has agreed to pay between $100 to $135 million as part of two settlements filed in January.

Google will pay out over $200 million in back-to-back settlments. Here's who will be eligible and when they can file a claim.

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

SELLERSVILLE, Pa. - Starting next month, St. Luke's University Health Network said its Grand View Campus in Sellersville, Bucks County will temporarily pause its labor and delivery services. The ...