As American Girl turns 40, Mattel grapples with bringing dolls into a new era

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

'I Remember Being Very Disappointed By My Barbie Dream House' – Young Huh Has Always Strived To Make Every Interior Better, From Her Doll's Houses, To Her Dorm …

In this instalment of our Layered Lives series, designer Young Huh looks back at how early adventures with Laura Ashley ...

Singing 'KPop Demon Hunters' Dolls Are Coming This Fall

Revealed at New York Toy Fair, Mattel will release Rumi, Mira and Zoey dolls from Netflix's Oscar-nominated movie 'KPop Demon ...

‘How is he bald? He is made out of rubber’: Kids react to ‘Toy Story 5’ trailer

Kids ages 2 to 11 review the "Toy Story 5" trailer, from Woody’s bald spot to whether an evil iPad actually makes sense.

Here are my favorite things from Toy Fair 2026

Toy Fair 2026 just wrapped earlier this week and while I would have liked to spend even more time there, I have my own kids (and all their toys and trinkets) to look after. That said, there were a ton ...

Review: Traitors' Harriet Tyce has a new novel. My verdict on Wildfire

When it comes to pre-release publicity Harriet Tyce has played a blinder. The Edinburgh -born criminal barrister-turned-author was a recent contestant on BBC series The Traitors, proving a huge viewer ...
The Toy Book

Outside the Box: Building a Mystery

Blind boxes and bags aren’t new, but intentional design keeps the format exciting for retailers, kids, and collectors alike.