Every August, "RushTok" takes over TikTok feeds. Thousands of potential new members can be seen twirling in dresses, walking sorority row and filming their "outfit of the day." What started as a niche ...

For some mothers, the sorority rush isn't just their daughter's rite of passage — it's theirs too. With "rush week" underway on campuses across the country and documented amid the viral "RushTok" ...

If you've seen a flood of perfectly curated outfits, choreographed house entrances, and emotional bid day reveals on TikTok, you've stumbled onto RushTok. This corner of social media follows potential ...

Social media trends like "Bama Rush" and #RushTok have put the process on a global stage. This year, the focus has shifted to some of the parents supporting their kids throughout rush PEOPLE spoke to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Izzy Darnell, a freshman at the University of Alabama, has had a whirlwind first month of college. To be ...