Tequila defied 2025’s global spirits slump—but a bitter fight over “additive‑free” labels shook the industry to its core.

Lobos 1707 Tequila & Mezcal is bringing real-time rewards to professional basketball. Today, Lobos 1707Tequila announces the launch of its Buzzer Beater Initiative, a new culture-driven campaign ...

River Hawkins knows tequila. More to the point, he knows mezcal. When you’ve gone deep down the wormhole of tequila’s smokier ...

After years away, Jenny Camarena returned to her family’s legendary distillery and is now leading it into its next phase.

Where else should we go but the town of Tequila in the State of Jalisco, Mexico for tequila tasting? Tequila tasting in Tequila is a fun journey to the source of this magic elixir.

More than tequila: the untold story of love, resilience, and purpose fueling the rise of Señor Rio in Los Angeles. When ...

“Naturally, some people might call you out simply because they notice you don’t have a drink in your hand,” Lucero says. An ...

Suntory Global Spirits is blending its brands across bourbon, tequila and Japanese whisky—including El Tesoro and Booker’s Bourbon—to lure drinkers.

49ers star George Kittle drowned his sorrows, then celebrated, with a bottle of tequila ...

HAMILTON, Bermuda, Jan. 15, 2026 /PRNewswire/ -- PATRÓN (R) Tequila, the world's number one super-premium tequila (1), is proud to announce its new partnership with the Grammy Awards (R) as the ...

Celebrities including Elton John, Lewis Hamilton, Katy Perry, Tom Holland, Bella Hadid, and Blake Lively have ventures in ...

Bruce Springsteen biopic Deliver Me from Nowhere, but it was also the 50th anniversary of Springsteen’s first great album: ...