Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, Niccol admitted the chain’s decision to reduce in-store seating during the ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Analyst maintains Hold on Starbucks, citing margin risks despite improving North America trends and investor optimism.

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

USAFacts president steps down, Starbucks names a COO and the Washington State Opportunity Scholarship announces an executive ...

In an AI-driven era when some big brands are ditching midlevel staff, Starbucks is trying something to revive its fortunes.

Longtime Rover CEO Aaron Easterly (left) will hand the leadership reins to Brent Turner, the company's president. (Rover ...

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

An incredibly popular and well-known coffee chain has announced some big changes. But don’t worry — it’s good change.