Range will launch a new live division with experiential opportunities across sports, entertainment, music and more. The deal ...

The Jan. 29, 2026, edition of the SBJ Marketing newsletter looks at Super Bowl ad inflation as it approaches $10 million a ...

Empower will get into F1 through a new deal with the F1 Crypto.com Miami Grand Prix event, building on a pre-existing relationship it has with the Dolphins organization.

In an interview, Michael Cope, Ford's senior director of Consumer Marketing, said the automaker will promote the capability ...

Superfly, the experiential marketing and live event firm known for its part in creating and running major festivals including ...

Range has acquired Superfly, a live event firm known for running Bonnaroo, Outside Lands, Clusterfest, and The Friends ...

NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, announced at the inaugural SPORT BEACH Tech Summit ...

British racing authorities undertook two major marketing efforts last year to grow the sport. Both point to ways that their North American counterparts could do the same for racing here. The first, a ...

This year's Super Bowl is shaping up to be the perfect moment for prediction markets to go big on the Big Game.

Dreams of a soccer-themed moment of global solidarity are just fanfics, completely untethered to reality ...

Advertisers paid an average of $11.5m for 30 seconds of advertising for America’s biggest sporting event, matching the highest rates for last year.

With the FIFA World Cup scheduled for cities across the U.S., Canada and Mexico while the Winter Olympics in Milan quickly approaches, 2026 is shaping up to be a momentous year for sports marketers.