Range will launch a new live division with experiential opportunities across sports, entertainment, music and more. The deal ...

The Jan. 29, 2026, edition of the SBJ Marketing newsletter looks at Super Bowl ad inflation as it approaches $10 million a ...

Empower will get into F1 through a new deal with the F1 Crypto.com Miami Grand Prix event, building on a pre-existing relationship it has with the Dolphins organization.

In an interview, Michael Cope, Ford's senior director of Consumer Marketing, said the automaker will promote the capability ...

Superfly, the experiential marketing and live event firm known for its part in creating and running major festivals including ...

Arlington-based REV Entertainment, the official sports and entertainment partner of the Texas Rangers, today announced it has ...

Range has acquired Superfly, a live event firm known for running Bonnaroo, Outside Lands, Clusterfest, and The Friends ...

This year's Super Bowl is shaping up to be the perfect moment for prediction markets to go big on the Big Game.

Dreams of a soccer-themed moment of global solidarity are just fanfics, completely untethered to reality ...

Advertisers paid an average of $11.5m for 30 seconds of advertising for America’s biggest sporting event, matching the highest rates for last year.

Range Sports said it had experiential agency Superfly, known for its facility with landmark music festivals as part of a bid to offer more opportunities tied to live events across sports, ...

Coral has ended its sponsorship at the Cheltenham Festival, citing betting tax rises as the reason for bringing its backing ...