For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

My team devises digital marketing strategies for clients who are expanding to and from Australia daily. But not all businesses are expansion-ready. Clients often have questions about what isn't ...

If you have multiple microphones in known locations, and can determine the time a sound arrives at each one, you can actually determine the location that sound is coming from. This technique is ...

Because the inner ear is not organized spatially, sound localization relies on the neural processing of implicit acoustic cues. To determine a sound's position, the brain must learn and calibrate ...

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...