Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Last October, Spotify drew criticism for running U.S. Immigration and Customs Enforcement (ICE) recruitment ads on the platform as part of the Trump administration’s $30 billion investment to hire at ...

Just when we were starting to get comfortable talking to AI, a new bombshell entered the villa: ads in chatbots. This much we know. What we don’t know is exactly how AI search platforms plan to serve ...

Spotify is no longer running U.S. Immigration and Customs Enforcement recruitment advertisements on its platform following criticism from listeners and grassroots groups. In an emailed statement to ...

NEW YORK — Spotify says it is no longer running recruitment ads for U.S. Immigration and Customs Enforcement (ICE) on its music and podcast platform after a major federal ad campaign ended at the end ...

Expect to see a lot more of these: a new digital ad from Democratic-aligned health advocacy group Protect Our Care is attacking frontline House Republicans for letting the Affordable Care Act’s ...

I live in New York City, where it is a commonly held belief that people walking four abreast on a public sidewalk deserve summary execution. I also run in New York City, often alone but just as often ...