The previously unseen sneaker is said to be called the Nike Swamp Sponge Dunk and is expected to be released this fall.

Hornets rookie Liam McNeeley has reportedly agreed to sign a multiyear shoe and apparel endorsement contract with Nike.

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

Professional athletes also make millions off the field from lucrative endorsements, brand partnerships, and other business ventures. Here are the 10 highest-paid athletes in the world as of 2025.

Milwaukee Bucks’ point guard Damian Lillard is one of the latest athletes to receive a lifetime contract, with the news just breaking in December 2024. The NBA star reportedly extended his ...

On Sunday evening, Scottie Scheffler cemented his legacy as the world’s top-ranked golfer by clinching the PGA Championship at Quail Hollow Club, securing his third major title with a commanding ...