An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

WhatsApp is set to introduce significant advertising features that allow businesses to reach users while keeping personal ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Why it matters: Meta has two primary levers to increase ad sales: price and volume. While price can be indirectly increased ...

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

The ads will appear in the Updates tab, which is accessed by up to 1.5 billion people daily. According to developers, no ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.