Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...

Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

Michelle Trachtenberg was working on a screenplay based on a book that exposed Mattel before her unexpected death ...

Michelle Trachtenberg was embarking on a new path as a screenwriter before her death at the age of 39. The actress was on the ...

We recently published a list of the 12 Best Leisure Stocks to Buy Right Now. In this article, we are going to take a look at ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

MYKA and James Stauffer’s decision to rehome their adopted son, Huxley, after sharing his journey with millions of followers, ...

Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony ...