Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

Participants who would like to join the call but have not pre-registered can do so on the day of the event by dialing +1 (844 ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Arcitecta, a creative and innovative data management software company, today announced that it will demonstrate its advanced Mediaflux® research data management platform in booth #14 at Supercomputing ...

Procore Technologies, Inc. , the leading global provider of construction management software, today announced it has acquired ...

A vulnerability in an ACF addon plugin exposes up to 100,000 installations to a complete site takeover by unauthenticated ...

After 30 years in the industry, including a successful 2015 exit from the Leeds-based Cloudspotting agency he founded , Jon ...

Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with ...