Dhoni joins an expanding club of celebrities–both Indian and international–who’ve realised that in the age of social media, streaming, and viral merchandise, it’s not enough to be famous.

Recognising this, MS Dhoni, who makes only an annual IPL appearance but still dominates consumer mind space, took the successful first step in June to trademark a title that has been his second name ...

MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination ...

MS Dhoni moves to trademark 'Captain Cool' moniker The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems. Though ...

According to Kroll’s Celebrity Brand Valuation Report in 2022, Dhoni’s brand value stood at $80.3 million and he was the sixth-highest-ranked celebrity. Travel Companies Wield Celebrity Power ...

One man, many accolades— that’s who MS Dhoni is.However, the former India captain’s contributions are not restricted to the cricket field. He has played an instrumental role in the world of business ...

The campaign authenticity is further elevated by MS Dhoni, SBI official brand ambassador. Revered for his calm leadership and ...

Since MS Dhoni retired from international cricket, his brand value has only grown. In terms of marketability, the renowned wicketkeeper-batter is still among the most well-known names in the sport.

Cricket in India is more than just a sport—it’s a religion, a cultural phenomenon, and a massive economic engine. The country ...

IPL 2025: Former India batter Sanjay Manjrekar urged MS Dhoni to take over as Chennai Super Kings captain again, saying the franchise has been underutilising him in the last two seasons.

MS Dhoni's batting position in the IPL 2025 edition has become a huge talking point. In the fixture against RCB, the right-hander walked out to bat at No.9. However, against Rajasthan Royals and ...