Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.

Pepper isn’t alone in his pursuit of trying to solve the puzzle of local media. Within the last five years, more than 300 ...

To install FLauncher on your smart TV, follow these simple steps: Switch on your smart TV and head to Your apps section. Scroll all the way to the right and select Add apps. In the Search for apps and ...

How businesses are using the best-in-class FLX platform to reach targeted consumers, while measuring performance and ROAS.

The story of Hollywood is told in more than 100 vintage movie ads from Variety, from 'Star Wars' and 'Chinatown' to 'The ...

Pittsburgh’s market rank will drop another position as Nielsen downgrades the region from No. 27 to No. 28 nationally for ...

BIA Advisory Services names “Radio’s Resilience Through Digital Extension” among 2026’s top ad trends, projecting major growth.

Since this is the last column of 2025, I’ll charge the batteries to predict future technologies and products. TVs will continue incrementally improving at relatively stable prices. The next ...

But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...

The Ad Council, in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the ...

For those building entertainment technology, the key is shielding viewers from complexity and letting them settle into a lean-back, low-friction experience.

University of Pennsylvania media scholar Victor Pickard says that a robust system of public-funded media is essential for America democracy.