Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.
Rising costs are pushing viewers to FAST services and local TV apps, allowing Apple and Android TV users to watch popular ...
How businesses are using the best-in-class FLX platform to reach targeted consumers, while measuring performance and ROAS.
Newspaper ad sales are expected to plunge next year, according to a new forecast, but there are signs of progress toward ...
Pittsburgh’s market rank will drop another position as Nielsen downgrades the region from No. 27 to No. 28 nationally for ...
9. Forecast: Amazon Prime Video Advertising to Hit $806 Million in 2025 S&P Global Market Intelligence Kagan estimates that ...
BIA Advisory Services names “Radio’s Resilience Through Digital Extension” among 2026’s top ad trends, projecting major growth.
Leah Remini is calling out NBC Los Angeles after the local station aired an advertisement for the Church of Scientology.
But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...
The Ad Council, in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the ...
Stars flocked to Northern Ireland during 2025 in what has been termed "another fantastic year" for the local film and ...
Pepper isn’t alone in his pursuit of trying to solve the puzzle of local media. Within the last five years, more than 300 ...