Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.

Rising costs are pushing viewers to FAST services and local TV apps, allowing Apple and Android TV users to watch popular ...

How businesses are using the best-in-class FLX platform to reach targeted consumers, while measuring performance and ROAS.

9. Forecast: Amazon Prime Video Advertising to Hit $806 Million in 2025 S&P Global Market Intelligence Kagan estimates that ...

Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how the media, including advertising, has adjusted and shifted according to consumer behaviour ...

An internal ICE document shared among immigration officials details plans to use influencers and geo-targeted ads to rapidly ...

Stars flocked to Northern Ireland during 2025 in what has been termed "another fantastic year" for the local film and ...

Pepper isn’t alone in his pursuit of trying to solve the puzzle of local media. Within the last five years, more than 300 ...

Inside Groupon's 2-year-old headquarters on the 25th floor of the Leo Burnett Building in downtown Chicago, a giant cat in a ...

New Year's Eve goes country with Nashville's Big Bash, a star-studded night of performances, live from Music City. Here's how ...

Fifty years ago, weeks before the premiere of the show that would become “Saturday Night Live,” Chevy Chase had a camera test ...

It may now be the most famous – or infamous – sign in the country. Posted above a door on Nicollet Avenue in Minneapolis, the ...