As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Almost a quarter of social media budgets in Australia now go to content creators, according to influencer marketing platform ...

Social Setting founder Christina Westley delivers under-the-radar content creators with quantifiable ROI to CMOs tired of overpaying for reach that doesn’t convert.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to ...

The Indian influencer marketing industry is valued at approximately Rs 3,375 crore in 2026, but what no one talks about is ...

Creator marketing is evolving from campaigns to data-driven systems. How Later connected creator data to drive membership ...

Wondrlab has appointed Shidush Contractor as Chief Operating Officer – Influencer Marketing. Shidush will be leading OPA and ...

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Gen Z Qatari women emerge as the most beauty-engaged demographic. Data from Qatar’s Retail Trends Report 2025 shows makeup ...

Sunil D'Souza has been serving as the Managing Director & Chief Executive Officer of Tata Consumer Products since April 2020.

TikTok creator Romeo Bingham made up a new jingle for Dr Pepper that was so catchy, the soda company used it in a TV ad. Now, ...

E.l.f. Beauty's stock is down, but the company has a lot of opportunities.