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For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

CMO Council’s chief content officer Tom Kaneshige says the CMO role is being rewritten in real time to match a world that no ...

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Ready to make your blog pay off? This guide shows you exactly how to build, grow, and monetize, with practical tips and hands-on experience.

2026 will see a move toward an agent-to-agent economy where autonomous systems assist in negotiating value. And, while customers remain human, their purchasing decisions will increasingly be guided, ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s how brands can stay ahead.

Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

If your firm has already identified which awards are worth pursuing, the next step is execution — preparing submissions that stand out and ...