After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

They start at just $40.

Lego Smart Play is extremely clever. On the face of it, the prospect of a Lego model being able to make sound effects as you play could sound pretty run-of-the-mill, but it’s how it makes those sounds ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows. Reading time 4 minutes Lego took to the stage at CES 2026 for the first ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run. By Alex Weprin Senior Editor In a first for ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...