Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

LEGO has released some great display pieces over the years, but this 2026 set is a reminder that the best builds are about play.

Several months back, the LEGO Ideas people asked fans to submit designs for sets celebrating the 1990s. The winner of the “Build Your Nostalgia” challenge has just been announced: it’s a big, ...

In a world increasingly shaped by AI and robotics, Lego has the chance not just to entertain children, but to help them ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...

If you can dream it, build it! The Chippewa Valley Home Builders Association’s (CVHBA) fan-favorite event, the Home Building LEGO Contest, is now accepting your best brick-builder work through 5pm on ...

The Walt Disney Company hopes LEGO Star Wars will help it survive changes coming for its shows, movies ...

CES 2026 has offered a glimpse of a future that feels straight out of a sci-fi movie. The tech show has featured bendable screens, paper-thin TVs and cars and gadgets that can think for themselves as ...

CES 2026 showcased futuristic tech, from paper-thin screens to AI-driven gadgets. Meanwhile, robots were everywhere on the show floor, assisting and entertaining. Highlights of the annual tech ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. Speaking to IGN, LEGO exec ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...