The idea that reality might be a kind of cosmic software has moved from late night dorm debates into serious physics journals, and now dueling teams of researchers are claiming they finally have the ...

At 3.3 billion light-years across, the ring may challenge the “cosmological principle” that the universe looks uniform at sufficiently large scales.

A new study explains how a century of strange physics has evolved from a cat paradox into the foundation of modern technology. It shows how "quantum weirdness" is now being used to build better ...

Does string theory—the controversial “theory of everything” from physics—tell us anything about consciousness and the human ...

If humans ever receive a message from intelligent aliens, the biggest challenge may not ...

In a nutshell, string theory is a sprawling realm of theoretical physics that assumes that tiny vibrating strings are the ...

It’s a feeling older than stage lights. Older than the “content era.” Older than the moment where the world finally decides ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

Experts note that Boomers were taught what to think, while modern students are taught how to find information. While Boomers ...

Taking another step in the AI race, Google has launched a new Gemini feature called Personal Intelligence. It is designed to ...