Finding new Play Store apps used to be frustrating, but this clever tool changes everything

Google Play Store search continues to be a terrible experience, but this third-party app makes finding new Android apps incredibly easy.

Freedom With a Side of Guilt: How Food Delivery Is Reshaping Mealtime

Almost three of every four restaurant orders in the U.S. weren’t eaten in a restaurant, according to recent data. We spoke to ...
Business of Apps

Ad quality is hurting retention and app revenue

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...
24/7 Wall St.Opinion

Meta’s Subscription Push Across Three Apps Reveals Fear of AI-Driven Ad Revenue Disruption

Meta’s simultaneous subscription testing across Instagram, Facebook, and WhatsApp isn’t about innovation. It’s about ...

Meta Platforms Could Do the Unthinkable to Google This Year

Meta could soon be the world's largest advertising business.
Under30CEO on MSN

App measurement in a privacy-first world: How AppsFlyer helps teams understand app performance

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...
Ecommerce Fastlane

18 PPC Statistics To Inform Your Pay-Per-Click Strategy

Paid ads are still one of the most effective marketing strategies available to large, mid-sized, and small businesses alike. The pay-per-click (PPC) ...