Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

One of the most intriguing technologies of 2013 was Apple’s iBeacons protocol in iOS 7, for Bluetooth Low Energy-based transponders known as beacons. Two years later, beacons are of very high interest ...