The South Bay Inn & Suites in Myrtle Beach rebranded this spring as a Hilton hotel, Homewood Suites by Hilton Myrtle Beach Oceanfront. Courtesy of Dylan Cross/Dragonfly Image Part Myrtle Beach, S.C.

MYRTLE BEACH, S.C. (WMBF) - A Hilton hotel is now open in a familiar spot along the Grand Strand coastline. The hotel chain announced its newest hotel, The Ellie Beach Resort, as part of its Tapestry ...

An oceanfront hotel has re-opened in Myrtle Beach. The Ellie Beach Resort re-opened to the public after undergoing extensive renovations, according to a press release. The resort has 238 rooms and a ...

MYRTLE BEACH — Kingston Resorts is finishing a $65 million renovation of two of its oceanfront properties located on the north end of the Grand Strand between Myrtle Beach and North Myrtle Beach. The ...

Two Myrtle Beach resorts are about to get a whole lot bigger for visitors come this fall. The Hilton Myrtle Beach Resort and Embassy Suites by Hilton Myrtle Beach Oceanfront Resort will welcome guests ...

Myrtle Beach’s booming hospitality sector may be close to adding a pair of trendy Hilton properties to the core of its oceanfront district — replacing two buildings constructed a half century ago.

MYRTLE BEACH — Myrtle Beach appears poised to land another oceanfront resort. For the second time in less than a year, city officials are discussing a project that would yawn from the oceanfront to ...