Coming soon.

There are hundreds of games playable via Xbox Cloud Gaming currently. However, people need to subscribe to Game Pass to ...

Microsoft’s first cloud-based game streaming service could be its first crack at ads in Game Pass.

Microsoft has been testing its ad-supported Xbox Cloud Gaming service over the past few months, as I exclusively revealed in ...

Microsoft could soon launch its rumored ad-supported tier for Xbox Cloud Gaming, with notices already appearing prematurely ...

Speculation around an Xbox Cloud Gaming ad-supported tier continues to gain traction, as Xbox Developer Direct 2026 is set for this week.

In the message, a GOG employee with the username Arthur Slay confirmed that the banner was made “with the help of AI tools” but claimed it was still a “work-in-progress” and wasn’t meant to be ...

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription.

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...