We review L’Oreal Paris’ new Telescopic Extensionist Lengthening and Curling Mascara. Read why our beauty writer thinks it’s ...

In this video, the creator shares a requested makeup look inspired by their new hair color. The tutorial features a variety ...

More women are getting brow transplants to address overplucked arches. The catch: The new brows need weekly trimming or they ...

Makeup and SFX artist Jo Steel demonstrates a quick and easy eyebrow cover for transformations.

Achieve a flawless, natural look with our expert 10-step guide to 'no-makeup' makeup. Perfect for everyday effortless beauty ...

The Dancing With The Stars judge is a lover of all things makeup and skincare and revealed some of her favourite beauty ...

Instagram glam for a new age ...

We’re throwing it back to 2016 when the lips were matte and the brows were bold! Here’s all the products we used 10 years ago that you probably did too, including Kylie Cosmetics’ lip kits and more.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Dipbrow is a full-pigment, waterproof pomade that comes in 11 ...

FLUFFY brows are a key part of the ‘Clean Girl’ makeup aesthetic. And a spoolie brush is key to making your eyebrows appear ...

The Most Iconic Secrets of the Makeup Trend That Celebrates Real Beauty, Inspired by Emma Watson and Other Celebrities ...

Merit Beauty has risen in popularity due to its easy-to-use products and conditioning formulas. Our writer tested the 10 most ...