SEO specialist and Reddit marketer Stanislav Tarasenko says that for many industries today, Reddit is not a traffic channel but a perception channel. And perception is what often decides the sale ...

Fresh off another special election victory, this time in Louisiana, Democrats are ready for their “blue wave.” As today’s ...

As Creative Director at Boss Creative - a branding, marketing, and strategy agency based in San Antonio + Dallas, TX, and Henderson + Las Vegas, NV, I've spent years analyzing what truly makes a brand ...

Mastering the intricacies of online retail has led many companies to pursue expert support for strengthening their digital ...

Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

When the burn ban is in effect, residents living in unincorporated areas of Bell County are prohibited from outdoor burning, except for welding and barbecue pits. Violating the order is a Class C ...

A new study published in PNAS Nexus has found that specific patterns of brain activity can predict the success of persuasive messages across a wide variety of contexts. By analyzing neuroimaging data ...

A provocative new ad featuring the boxer makes the case for Americans to “eat real food.” By Dani Blum Between the usual ad blitz for beer, fast food and soda, one Super Bowl spot this Sunday will ...

Abstract: Automated product advertising content generation aims to create compelling and persuasive ads to attract users. While various approaches exist to generate ad content, we adopt a ...

Performance TV has become the top advertising investment channel, according to tvScientific’s “State of Performance TV Report.” The report found the category now represents 24 percent of total media ...