Business Bricks expanded its corporate gifting with custom branded LEGO kits that upgrade new employee onboarding gifts. Instead of generic swag, companies can turn their brand story into a buildable ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

Marvel at Koenkun Bricks' Lego typewriter. Unlike Lego's own typewriter from 2021, it actually types! Without using custom ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find at the Jan. 10-11 event.

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails Not even Legos are safe from the inexorable march of smart technology, as the ...

"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add us as a ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.